There is more to life than increasing its speed
Has anyone else noticed the proliferation of Amsterdam-styled (and other Euro-styled) bicycles coming to the US market lately?
There's the smugly overpriced Jorg & Olif which seems to be aimed at the Enviro-Yuppies. Rather than 'Stay Curious', their tagline could easily be "Ride our bike, look really unique, and save the world while you're at it. Just leave your Audi/BMW/Mercedes at home."
Then there's the Electra 'Amsterdam':
And who can forget the Kronan from Sweden?
Overall, I think it's great to see this fad/movement taking place. We could use more transportation/utility bikes in this country. It will be interesting to see which of these companies and bike models can stick it out for the long haul, and which ones will dry up. When someone brings over the Swiss Militärvelo, I might join the coup.
By the way, the title of this post was originally spoken by Gandhi. :-)