Saturday, March 25, 2006

We ride so you stay fat and happy

Can someone tell me what is wrong with this?

New Delhi: McDonald's India (North) has announced a new delivery system - `McDelivery on Bicycles', an initiative restricted to the area of Chandni Chowk in the Capital.

McDonald's has deployed five bicycles, to be ridden by a team of delivery squad members of the company.

According to Vikram Bakshi, Managing Director, McDonald's India (Northern Region), said, "In our constant endeavour to offer convenience, we took this initiative as a challenge to overcome the accessibility factor. McDelivery on Bicycles is another interesting innovation, which is primarily driven by customer needs and aspirations. We are sure our customers will welcome this initiative and we are confident of making it a success."

This is simply fascinating in that India is over 80% Hindu, and Hindus do not eat beef. I guess in a country with over a billion people, that leaves several million to take on Quarter Pounders with Cheese.

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